The Power of Virtual Reality Tours in Real Estate

We now belong to a digital era where innovative technologies are making our lives and businesses more accessible. One of such innovations that are taking the housing marketplace by storm is virtual reality tours. They’re a fantastic way to help prospective renters see the full potential of your rental property. 

By the end of this article, you’ll be eager to work with a local management company to come up with the best tour options. So read on to find out the power of virtual reality tours in real estate. 

1. It enhances your potential tenants’ experience 

One of the most significant advantages of incorporating a virtual tour in your marketing is the added experience. Rather than telling prospective tenants how the French windows light up a room, they can witness it themselves with a VR tour. In scenarios where live viewing isn’t possible, and you can only communicate online, the experience VR delivers outmatches 2D images any day because it helps people visualize the space better. So instead of trying to explain the beauty behind complex architectural features, they can view these concepts themselves, which improves the appeal of your rental property. 

You can even take your tours a step further by including interactive add-ons that provide more details about the house and the neighborhood. 

2. It’s an excellent time-saver

Open houses can be fun. They allow buyers to view the property to help in their decision-making and give you the chance to answer questions in real-time. Unfortunately, they can be time-consuming and difficult to schedule. You and the interested tenant have to factor in what time of day you’ll both be free, and how long it’ll take you to get to the location, considering traffic, and more. 

But with a VR, you can get the perks of an open house without the hassle. From the comfort of your office or home, you can guide prospective buyers through the property. You might not even need to be present at all. With granted access, tenants can view the house or apartment on their own, whenever they wish, and however long they choose. 

The time you save by using VR is terrific if you have several listings in different locations. After the initial virtual tour is complete, homebuyers can streamline the ones they like and see those selected few in person. 

3. It’s financially efficient 

You might think that a highly engaging and immersive experience such as VR tours would be expensive, but you’ll be pleasantly surprised to know it’s quite the opposite. You can turn a couple of photos and some 360-degree videos into a sophisticated virtual experience with a good smartphone. You can quickly and inexpensively create guided hyper-realistic journeys that will significantly increase your tenant applications. In fact, rather than cost, your biggest challenge is likely to ask which device is the best to capture and enhance the viewing quality of your tours. 

4. It gives you a broader reach

Power of Virtual Reality

Marketing, even in real estate, is a game of numbers. The more people view your home or apartment listing, the more alternatives you have, and the faster it is to get your house off the market. Offering virtual reality tours gives you access to a broader pool of prospective tenants. You not only save time for yourself and buyers making their way from downtown or the suburbs, but you could also be saving your buyer a plane ticket. Virtual technology allows you to even consider applicants from across the globe. Landlords with properties close to well-known universities could have international students view the house and even sign a lease before stepping foot on the same soil. This feature adds greater convenience to both you and the renters’ lives. 

Also, if your virtual tours are accessible through your website, visitors will spend more time on your site touring your properties instead of a few minutes glancing at 2D pictures. That extra time will increase the traffic that comes to your site, and as your recognition grows, so will your business. 

5. It has a more emotional impact 

There are several benefits of a virtual reality tour that helps deliver a more emotional impact to the viewers. The convenience, the hyper-realistic journey, and the absence of a time limit create an enjoyable and immersive atmosphere that stays with your prospective renters. 

When people form an emotional connection with your property, you can expect they’ll be eager and decide quicker on putting in an offer. 


Virtual reality tours may not completely replace traditional home viewings, but they can save you a great deal of time and money. Plus, more people are beginning to use VR, so similar simulations for their enhanced experience and house tours will undoubtedly become more mainstream in the real estate industry. The last thing you want is to get left behind. 

Of course, savvy property owners know they don’t need to get into the technicalities of creating an immersive journey themselves. With help from a professional property manager, you can start harnessing the power of virtual reality tours today.