iOS adoption has witnessed the major boost in three months

The recent iOS data figures from Kantar Worldpanel ComTech shows that iOS adoption has witnessed the major boost in three months, all thanks to the sales of iPhone 7 and iPhoe 7 Plus. Japan sits at top spot where iOS holds a major share of 51.7 percent of smartphone sales, followed by Britain that holds 44 percent sales, and then the US with 40.5 percent shares.

In the US, iOS shares saw a 7 percent year-on-year increase, with the share being at 33.5 percent in last three months ending October. The reports crowned  Apple as the ‘most desirable brand in the world’ and sais that is the strongest growth for the OS in over two years also the highest share seen since the three months ending January.

While Android still seizes the dominated sales share with 57.9 percent in the US, the quarter witnessed a fifth successive year-on-year drop in Android share.  This growth rate of iOS is credited to the impressive sales of iPhone 7 and iPhone 7 Plus in the US market.

Lauren Guenveur, Consumer Insight Director for Kantar WorldPanel ComTech, said that the lack of headphone jack has turned out to be a non-issue for US iPho7 users, as iPhone 7 was the top-selling handset in the three months ending October 2016. It gained 0.6 percent of the smartphone sales, even with the fact that the device was not available for the full three-month phase. iPhone 7 was the fourth best-selling handset at 5.3 percent after iPhone 6s and Samsung Galaxy S7.

The iPhone also did a good in other parts of the globe. In Europe- the UK, Italy, Spain, and France saw a notable increase in iOS share, however Germany witnessed a drop in iOS share. In Great Britain, the iPhone 7 was the top-selling smartphone. In China iPhone 7 was the second best-selling device in the three months ending October 2016, with 3.8 percent smartphone sales.