Over the next three years, Apple Incorporation plans to invest around $44 million in Indonesia
Over the next three years, Apple Incorporation plans to invest around $44 million in Indonesia in research and development centre. A senior government official conferment this news and it will allow the company to sell the latest iPhone 7 in the South-east Asian nation.
Indonesia is a promising smartphone market where the tech giant has tracked some competitor, has specified from January 2017 onwards, all 4G devices sold in the region must have a local content of at least 30 percent. The rule can comply in terms of software, hardware or an investment commitment.
I Gustu Putu Suryawirawan, director-general for metal, electronics, and transport equipment at the industry ministry said that Apple had been provided by a “local content certification in November.
He said that the tech company has committed to invest around $44 million in R&D over three years. Hence they are able to distribute devices worth IDR 6 million ($448) and above. That means Apple can sell all iPhones in the country.
While an Apple spokesperson refused to acknowledge the investment figure, called the attention over an announcement made last year that the US tech company has committed to set up an iOS App Development Center in Indonesia.
Apple has an ascending scuffle in the nation of 250 million people, which as young and internet-savvy demographic that is surrounded by world’s biggest social media users.
According to IDC, in the second quarter of 2016, Samsung took the lead of Indonesia smartphone market by 26 percent share, followed by China’s Oppo with 19 percent
Oppos’ force of sales representative, advertising blitzkrieg, and middle-end pricing has forced it to number 2 position in Indonesia within just three years.